I'm Gaby!

I believe creativity is not a skill. It's a way of living.

Restless. Curious. A little uncomfortable.

I like ideas that feel strange at first, the ones that make you doubt before they make you believe.

Like a child, I don't just think. I play.

For me, creativity means one thing: the power to make something exist that didn't exist before.

Contact me

50 +

Immersive experiences designed

115M+

Visitors reached globally

4+

Years building brand worlds

21

Countries impacted

Experience

Brand Experience & Learning Designer

KidZania · Mexico City

2022 — Present

Designing end-to-end immersive experiences for global brands:
from concept and narrative to apps, learning materials, physical spaces, and operational training.

My work reaches audiences at scale, across multiple cities and over 21 countries, through experiences designed to be replicated, adapted, and lived globally.

Education & Program Support

Union Settlement · New York

2021

Developed curriculum and facilitated workshops for migrant youth in a cross-cultural context, combining education with emotional and social support.

Teacher Training Coordinator

Santa Fe Community Center · Mexico City

2021-2021

Designed and led training programs across diverse learning environments, including neurodiverse contexts. Created manuals and activity systems for inclusive education.